Google AdWordsGoogle is the simplest and most well-known platform for PPC advertising. Basically, you bid on keywords that are most relevant to your business, and then pay Google a certain amount for each time someone clicks on your ad. The more popular the keyword, the higher the per-click price. It’s a common challenge for manyRead more …
Google AdWordsGoogle is the simplest and most well-known platform for PPC
advertising. Basically, you bid on keywords that are most relevant to your business, and then pay Google a certain amount for each time someone clicks on your ad. The more popular the keyword, the higher the per-click price.
It’s a common challenge for many small business owners; they invest time and money
on advertising to attract interest, but don’t have an overall marketing strategy in place for Consumers today have become highly adept at ignoring advertising in all its formsthey skip TV commercials, stream free online radio, block emails from unknown senders and are virtually blind to banner ads.
converting leads and retaining customers. Leads coming in to the website aren’t effectively captured. Warm and cool leads that may buy later are forgotten. And opportunities for repeat sales are missed. With seemingly unlimited ideas and strategies out there, it can be difficult to distill them all down into one seamless marketing plan that will work for your business.
Undoubtedly the reason youre considering advertising with Google AdWords is because you want to drive more traffic to your website and make more money. You need to understand, making money with Google AdWords requires a disciplined approach in a number of areas if you want to be successful. Here are several keys to making money with Google AdWords:
* Make sure your product is right for Google AdWords
* Ensure your website is search engine optimized
* Choose the right keywords for your ads
* Write winning ad copy.
Is my product right for Google AdWords?
You can make money with Google AdWords by making sure that what youre selling is right for Google AdWords. You might be surprised how many people waste money with Google AdWords because their products just arent a good fit. Ask yourself whether your product or service is a specific and popular search item on the Google search engine. Since your Google ads are shown as results to specific searches, no one is going to be interested in your products or services unless they are relevant to their search. For example, a Google AdWords consulting service would be relevant to the thousands of monthly searches for the keywords Google AdWords Help, while a book of fiction would very rarely be relevant to any specific Google searches.
Secondly, ask yourself whether people who see your Google ads are capable of buying from you. If youre selling products at a corner store, for example, how will people who see your Google ad be able to travel to your store to make a purchase? For the most part, they wont. So Google ads probably wont be the best way to promote your business, even with location targeting. On the other hand, an online store that sells Google AdWords tutorials would be accessible to anyone on the internet and would therefore be more appropriate for Google AdWords.
Thirdly, ask yourself whether your products or services earn enough money to cover your Google AdWords advertising expense. This is where you have to remember the Google AdWords cost per click model. With PPC advertising, youre paying for each and every click of your ad. Yet imagine youre only converting a standard one percent or less of those clicks into sales. Doing the math, you might have to pay for a hundred or more clicks just to make a single sale. Therefore, if your cost per clicks are high and your earnings per sale are low, Google AdWords may be the wrong advertising platform for you. For this reason, Google AdWords is not the best advertising strategy for small ticket items, yet Google AdWords can be an effective advertising strategy for higher priced products or if youre able to achieve a higher conversion rate.
Is my website search engine optimized?
You can make money with Google AdWords by ensuring your website is search engine optimized. To be successful with Google AdWords, youll have to maintain a high quality score for your keywords. Your keyword quality score is based upon how relevant your keywords are to your ads and your destination URL, or website landing page. Therefore, you lay out your website using proper SEO techniques so that your landing page contains all keywords connected to your Google ad campaign. Improving your site better for Google AdWords means your ads will run more often and cost less.
Did I choose the right keywords for my ads?
You can make money with Google AdWords by choosing the best keywords for your ads. Keywords that are most likely to trigger your ads are keywords which are as relevant as possible to your ads and your website landing page. This is because of the quality score Google assigns to your keywords, which determines how often your ads get placement and how much you will be charged.
When researching the best keywords for your ad campaigns, start with the words that define your product or service. Then, use the Google Keyword Tool to help you search for word variations that people are searching on Google. The Google Keyword Tool will show you dozens of variations on your keywords and how often each keyword gets searched. For your ad campaign, choose relevant keywords that are commonly searched. And make sure you consider the various ways someone might be searching your product or service, including plural versions, singular versions, slang, idioms, colloquialisms, and alternate grammar.
Is my ad copy good enough for Google AdWords?
You can make money with Google AdWords by writing winning ad copy. Effective ad copy for Google AdWords starts with a compelling headline. Your headline in Google AdWords should almost always contain the keywords being searched.
Your two description lines should accurately describe your product or service and emotionally amplify how you want your audience to feel about it. The more clear and accurate your description, the better you qualify your audience before they click your link. Since you pay per click, you want your audience to know exactly what youre offering so they dont waste their time and your money. So you may even want to include a price to weed out people who arent willing to pay.
You should also include a clear and concise call to action in the second line of your description. Good examples include Buy now, Sign up today, and Call for a free quote.
Your display URL should be simple, easy to read, and not misleading in any way. Your destination URL, or landing page, should be the exact page on your domain where you offer the product or service youre advertising, in order to achieve a high conversion rate.
Follow these basic rules and you too can join the millions who make money with Google AdWords.